GREENVILLE, NC: Adams & Longino, Greenville, NC, was awarded three 2012 Neptune Awards by the Marine Marketers of America (MMA) at the recent Miami International Boat Show for work created for boat manufacturing clients: Best Digital Newsletter, Business to Consumer for Grady-White Boats "Docklines;" Best Online Video for Kadey-Krogen Yachts animated "Hull Form Comparison;" and Best Product Literature for Kadey-Krogen Yachts "Kadey-Krogen 52' Brochure."
"There were strong entries, our most interesting field ever," said Wanda Kenton Smith, president of MMA. This was the fifth annual Neptune Awards for marketing excellence. Adams & Longino previously was awarded eight Neptunes.
MMA Vice President Sally Helme commented, "'Docklines' uses lots of color, photographs and videos-a mix of how-to and sales messages-in a very interactive way to engage customers. Kadey-Krogen's brochure speaks personally to the lifestyle with striking graphics and photos. People still want a beauty book to look at. The Kadey-Krogen video does a great job of explaining hull form differences in a simple, easy to understand fashion."
Grady-White Boats builds 28 models of center console, dual console, walkaround cabin and express cabin style boats in Greenville, NC. Kadey-Krogen Yachts, headquartered in Stuart, FL, and with offices also in Annapolis and Seattle, builds full displacement hull trawler yachts ranging from 39 feet to 77 feet.
Adams & Longino is nationally recognized for creative ability and technical skills in integrated brand communications and sales promotions. The company celebrates its 35th anniversary in 2013.