Adams and Longino Captures Three of 12 Categories in Marine Marketers of America 2010 Annual Neptune Awards for Marketing Excellence
Fort Lauderdale, FL - Marine Marketers of America (MMA) announced winners of its third annual Neptune Awards for Marketing Excellence during the association's bi-annual meeting held October 28, 2010, during the Fort Lauderdale International Boat Show. Adams & Longino Advertising of Greenville, NC, was awarded for creativity in the print advertising category for Kadey-Krogen Yachts, as well as the top awards in both print and digital newsletter categories of marine industry newsletters for Grady-White Boats.
Kadey-Krogen Yachts' "Beach, Fjord, Lagoon" won Best National Advertising Spread. In the Newsletter category, two sets of judges gave the nod for Grady-White Boats' Best Print Newsletter, "Anchorline," and Best Digital Newsletter, "Docklines."
"We were absolutely delighted by the scope and breadth of our submissions this year as well as the outstanding volume of entries, particularly considering the reduction in marketing budgets by so many over the past year," said MMA Vice President and Awards Committee Chairperson Michael Sciulla. "Based on the quality and caliber of our entries for this year's competition, we can't help but conclude that marketing remains alive and well in the marine marketplace, and serves a significant role in ensuring success for leading companies in our business."
For more information about Marine Marketers of America or to view/download winning entries online, visit www.marinemarketersofamerica.com